“For CX That Resonates, Add More Creativity!”

If we want positive CX moments to stick in customers’ minds, they must be fresh, unexpected…even a bit wacky. But creative ideation for CX may seem like a lot of work. Here’s the thing: It isn’t really (there’s a method). It yields far better outcomes for us and our brands (I promise). And it’s a huge amount of fun (you’ll see).

• Encounter Tiffany Markman’s Micro-Focus Methodology for creative ideation
• Recognise (and try) out the 3 steps that work best for the pros
• Get comfortable with the “boring” elements of the creative process
• Access the core questions under-pinning creative CX that delivers
• Know where the creative magic sits – and how to find it, every time